ArizonaEast was co-founded in 2005 by two brothers with a passion for plants, a penchant for business and a positive prediction about the future of succulents. Their father began a wholesale nursery dubbed Desert Dan’s forty years prior, and they spent many a (not so lazy) summer day cleaning terracotta pots, affixing plastic to greenhouses and, most importantly, learning a love of plants and appreciation for hard work that would lead them to start their own wholesale agricultural business as adults. In just over a decade, the fresh approach and millennial perspective of co-founders Brian Vitale and Joe Vitale have made ArizonaEast a force to be reckoned with in the burgeoning succulent industry. The company’s Northeastern growing facility has made water wise desert plants available to independent garden centers and plant retailers throughout the Eastern United States and beyond.
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